Nicola McDonagh wins EUPRERA Master Thesis Award for Excellence in public relations

Wednesday, 2017, October 25
MBA Alumna honored for her master thesis in Communication & Leadership

The EUPRERA Annual Congress brings together communications academics from all over Europe to share methodologies and research.  The 2017 Congress took place in London College of Communication, which is part of University of the Arts, London.

The Congress features an awards ceremony where Quadriga graduate, Nicola McDonagh, won the EUPRERA Master Thesis for Excellence Award in the category “Theoretical Impact” for her MBA dissertation in Communication and Leadership.

Her thesis “Social media logic is demonstrated in communications related to @scotgov in the Autumn 2016 session of the Scottish Parliament” concerns an experimental approach to analysing big data using social media logic as a framework. She presented her research to the EUPRERA Annual Congress and said:

“Winning the EUPRERA Master Thesis Award for Excellence in the theoretical impact category is a great honour. My thanks to EUPRERA for their support of my thesis and my supervisors, Quadriga lecturers Prof. Dr Ana Adi, who recommended I apply for the award, and Prof. Dr Alexander Gutzmer.”

EUPRERA Master Thesis Award for Excellence is an annual prize aimed to celebrate the PR academia and the role performed by European Higher Education Institutions in the evolution of knowledge of this field. The jury selected two winning theses in the categories Practical Imapct Award and Theoretical Impact Award.


We congratulate our MBA Communication & Leadership Alumni Nicola McDonagh to this outstanding achievement in European public relations!


Photo: International Graduation Day 2017 at Quadriga University with Prof. Dr. Jens Grundei, Nicola McDonagh, and Prof. Dr. Ana Adi