Digital Communication Awards 2017: Shortlist has been published

Wednesday, 2017, August 9
Interview with chairwoman of the jury Prof. Dr Ana Adi

On September 29, the Quadriga University of Applied Sciences will honour outstanding projects, campaigns and innovations in the field of online communications. The best applications for the Digital Communication Awards (DCA) in 40 categories have been published on the Shortlist today. Chairwoman of the jury is Prof. Dr Ana Adi, Professor for PR & Corporate Communications at Quadriga University of Applied Sciences, together with chairman of the jury, Fabio Delton, Head of Social & Digital Internal Communications at UniCredit.


Prof. Dr Ana Adi, what does it mean to you to be the jury chair at this year‘s DCA?

Being the chair of the Digital Communication Awards for the third consecutive year means a lot to me: they are as much an opportunity to learn as a chance to see firsthand how creativity and innovation happen. With our online shortlisting and on the day pitching of the final projects, the DCAs are also a test of strength for the teams and their concepts (and of concentration and stamina for us as jury members).

You have been around in communications for quite a while – what is it that make digital communications so special?

Well executed digital communications are aligned with the strategic objectives of their organisations and manage to appeal to diverse audiences – whether culturally, linguistically, politically or generational. Moreover, well executed and successful digital communications (like all well executed communication programmes) can measure their impact.   

What are your expectations, hopes and benchmarks for this year’s applications for the Communication Digital Awards 2017? 

We have been putting a lot more emphasis on measurement and consistency at the DCAs over the years. This is linked with an increasing expectation to transparency (of process, time and budgets) and accountability. So, successful applications at the DCAs would make a strong case throughout linking their strategy and objectives, with their outputs, outcomes and impact/outtakes.  

Are there any trends, you have identified in the last months that might have the potential to change communications overall?

This year the internet is buzzing about virtual reality and artificial intelligence, in a way natural developments of big data and the internet of things. All of these have a potential to change the way communication is shared and accessed, not to mention their potential to reshape the skillset a communicator needs to successfully do their job.

How can nominees convince you best during their presentations?

The presentations at the DCAs are short on purpose. The contenders who manage to present a story that is strategically strong (from objectives to application to measurement and impact) and consistent have a good chance to be remembered. Creativity, passion and demos are also appreciated.

Which digital communication campaign comes to your mind as a best case from the previous year?

The HSBC team have submitted their HSBC NOW project and platform to a couple of categories. It was an excellent case of internal communication that supports employer branding and CSR. GE Oil & Gas also came with an intricate and exquisite example of using augmented reality for their salesforce.


For the first time, the DCA has honored outstanding bachelor and master theses. We congratulate the winners Khanh-Linh Pham (Erasmus Universiteit Rotterdam) and Joeri Troost (Radboud University)! Nicola McDonagh, alumna of the international MBA Communication & Leadership at Quadriga University, had also been nominated for her outstanding master thesis – congratulations!  


Find out more about the Digital Communication Awards 2017 and have a look at the Shortlist!