MBA Leadership & Digital Marketing Management

In digital times, marketing is a more important bridge between businesses and customers than ever before. A marketing manager doesn’t just need Marketing-Know-How: they need solid management training. They have to be able to argue strategically to gain access to important internal business discussions and be promoted to influential leadership positions.

 

The MBA Leadership & Digital Marketing Management equips you with current, applicable knowledge about General Management. On the other hand, it also gives you the skills you need to continue your career in marketing successfully, even in times of digital transformation.

 

You will learn the planning and implementation of marketing in a digitised environment. The goal of the course is that you not only master state-of-the-art digital marketing, but that you also acquire the ability to judge and incorporate future trends and innovations into your repertoire. Additionally, there are skills provide that enable you to lead very diverse teams.

Study Concept

Degree

Master of Business Administration (MBA)

Language of Instruction

English 

Assessment Language

English/German

Applicants for the MBA Leadership & Digital Marketing Management

The MBA Leadership & Digital Marketing Management is aimed at interested parties from different areas of the company whose previous professional success has qualified them as a budding or established manager, and now want to position themselves with leadership and digital skills as drivers of the business.

Post-graduate career paths

The MBA programme qualifies you for leadership roles in marketing management, innovation, digitisation and general management. This entrepreneurial perspective explicitly enables career paths that are linked to the transformation of the organisation through digital marketing.

Structure

Extra-occupational (Part-time) Study Programme

All degree programmes at Quadriga University of Applied Sciences Berlin are offered on a part-time basis. The degree courses consist of both on-site classroom training and self-study. The classroom sessions mostly take place at the Quadriga campus in Berlin. Most knowledge segments are being acquired via guided independent study.

Classroom Training

The on-campus classroom sessions form the core of Quadriga University’s study programme. The regular on-site segments are normally scheduled over a long weekend, lasting from Thursday to Sunday..

Scheduled alongside these monthly teaching units are several extended classroom sessions of approximately five to seven days. Summer School, the longest on-site segment, lasts about ten days. It provides students with a particularly wide variety of teachings, practice-oriented events and further joint activities. Furthermore, an integral part of each degree programme is a one-week educational trip.

Guided Self-Study

Quadriga University of Applied Sciences Berlin places great value on guided self-study. This includes lesson preparation and follow-up, as well as project and group work. Students are provided their study material in print; additional materials such as presentations and case studies are available on the school’s intranet..

Compatibility of Family and Study

Quadriga University makes sure to shape its study model to be suitable for professionals with young families.

  • The high proportion of self-directed study allows for studying and working simultaneously..
  • The small number of students and the personal mentoring allows the faculty to individually address the specific needs of students with children.
  • The classroom training segments are announced months in advance, to make it easier for participants with children to find childminding options.
  • Bundling the on-site segments into selected long weekends allows to organise childminding by the partner or other family members.

MBA Criteria

Quadriga University´s MBA degree programmes adhere to the European Guidelines for MBA courses as proposed by the European Quality Link (EQUAL), the association of national accreditation institutions.

The content of the MBA degree programmes follows the EQUAL criteria, which provide a strong focus across all business topics, such as economic principles, finance, marketing and strategic foundations (business policy and strategy). Economic core issues like these fall within the competencies of the management and economics department and as such are taught by their teaching personnel.

Alongside specific economic content, EQUAL requires the teaching of a broad set of management skills. Amongst these are – next to common leadership skills – human resources management as well as presentation and representation competencies but also the art of negotiating and convincing.

Curriculum

 

The MBA Leadership & Digital Marketing Management comprises eight modules and the final assignment (thesis).

 

1
Corporate Strategy & Managerial Economics

This module deals with aspects of business which you need to understand in order to carry out managerial functions: strategic management, organisational theory and change management. In addition to the importance of governance systems, the influence of financial parameters on a company's or organisation's scope of action will be discussed.

2
Management of Accounting, Finance, Controlling & Law

Through the lectures, students become familiar with operational areas that sales and organisational developers need to internalise in order to play a decisive role within corporate management: accounting, investment and finance. Students are taught how to use financial controlling instruments with regard to incentive structures and performance measurement.

3
Supply-Chain-Management
& Operations

To improve a sales sector’s approach, personnel and organisational development managers must have an understanding of which processes and structures within a company create value and secure competitiveness. This module provides an introduction to the structural parameters of production processes and outlines the targeted utilisation of management tools.

4
Marketing, Sales & Service Management

The course familiarises with tasks and processes within a corporation that are primarily market- or customer-oriented: product and service management, sales and marketing. The module demonstrates various possibilities of designing an organisation's service portfolio, geared specifically to its target group.

5
Communication-based Leadership

This module provides an introduction to the tasks, operating methods and principles of communication management. The course concludes with practical exercises which improve your managerial communication skills in different contexts.

6
Competence & Potential-based Leadership

Modules 1-5 conclude with the creation of professional job profiles and functions. These are used as frameworks to coordinate managerial tasks in all departmental areas, creating a corporate strategy within the framework of strategic skills management and employee potential analysis. For this purpose, personnel development tools are trialed.

7
Strategic Digital Marketing Management and Leadership

This module teaches the planning processes of a marketing strategy for the digitalized world. It focuses on designing a relationship-oriented customer experience which integrates a service portfolio, route-to-market, and communication. To this end, data strategies and marketing analytics are also covered. A further range of topics includes marketing organisation, as well as the associated leadership concepts and innovation strategies in marketing technology.

8
Operational Digital Marketing Management

Operational marketing management nowadays includes a number of specialised areas of responsibility. The module consists of four components:

  • Platform communication and inbound marketing
  • Data and technology-based marketing and marketing innovations
  • Multi-channel marketing: conception and planning
  • Leadership and interface management

You will discuss the special features of using platforms and networks such as Facebook, Twitter, Alexa, Google Home, and working with intermediaries such as influencers and creating your own content offers. The module teaches through case studies the change in thinking from a “push” (outbound communication) to a relationship and demand-oriented “pull” (inbound communication).

The capabilities of data analysis, artificial intelligence, and data-based marketing are presented. The module explains the basic principles of "programmatic communication" and "conversational interfaces", and elaborates on their consequences for marketing.

You will learn a typology of marketing technologies, including the most important tools and product strategies. Current trends and innovations are analysed for influence on thinking patterns in marketing..

This module goes further, focusing on real-time analytics, creative brand planning, media selection/targeting/CpX models and customer journey/customer experience as well as product management and methods of performance control as the building blocks of an innovative multi-channel marketing concept..

The diversity of leadership tasks of a marketing manager and the diversity of those lead is addressed and solution approaches are presented: How can heterogeneous teams be lead and service providers integrated? How can cross-departmental processes be moderated and managed in a goal-oriented manner, even if with restricted formal power? How can requirements for speed and agility in a digitalised market environment be met? What opportunities do models of self-organisation offer?

Admission Requirements

In order to take up a course of studies at Quadriga University of Applied Sciences Berlin, certain qualifications are required:

1. A successfully completed degree, qualifying for a profession (e.g. diploma, master’s, state examination or bachelor)

  • Applicants must have earned at least 240 ECTS credits. Normally, the required credits have been earned with a magister, diploma or master’s degree.

  • Upon application (e.g. if you have a bachelor degree or comparable that does not provide the required credits), relevant work experience can serve as a substitute for part of the required academic credits. Please speak with the student advisors.

2. Minimum of three years work experience in a relevant field, of which two years post-graduation

  • You may have spent the entire period in the same position, or changed your position.

  • Work experience should be calculated based on a full-time position. If you have held part-time positions, these will only count proportionately.
    Example: You worked half-time for one year – this would count for six months of professional experience.

3. Specialised knowledge requirements for the MBA Leadership & Human Resources

  • Applicants to the MBA Leadership & Human Resources should bring along relevant professional experience in HR management or possess a sound knowledge of HR-relevant processes in different operational areas.

4. Excellent command of English

  • To take up your studies at Quadriga, you need to prove sufficient knowledge of the English language. Therefore, a TOEFL with a result of at least 80 points should be submitted (internet-based). The test must have been taken within two years of the start of the degree programme. Quadriga University’s institution code for TOEFL is 6989

If you would like to do a different English test or prove your English skills another way, please contact the directors of studies at the University.

Course Structure & Dates

 

Overview on the course structure

Duration of study: 18 months (extra-occupational)

On-campus attendance: 52 days (in Berlin)

Online-Sessions: 8 days

 

Dates

Assessments: ongoing

Course start date: 12th June 2019

 

 

 

Fees, Financing & Scholarship

Tuition fees: 29.000 EUR*

Enrolment fee: 500 EUR*

Scholarships: Partial scholarships up to € 10.000 EUR** 

*exept from VAT
** Scholarships are limited, 1/3 or 1/4 available 

 

Scholarship Programmes

Quadriga University offers a number of scholarships to its students. If you would like to apply for a scholarship please contact the university’s directors of studies to receive information about our scholarship partners and to look at your chances of receiving a scholarship. Furthermore, MBA and M.A. students may be offered various means of funding.

Financing Through the Employer

There are a number of sponsorship models, which can provide employer-funded study at Quadriga University of Applied Sciences Berlin, for example a binding clause guaranteeing partial or total repayment binds the employee to their company for a certain period of time. In return, the employer completely or partially covers the tuition fees and additional study costs. Sponsorship offers an ideal opportunity for talent management within modern and innovative personnel management departments. Talents are purposefully and consistently promoted. Since Quadriga’s study programmes are part-time degree courses, the sponsored employee remains a full member of their company’s work force. This sponsorship model demonstrates an employer's confidence in their employees as well as honouríng their work done up to that point.

Financing Through Student/Education Loans

Students are provided with financial assistance in the form of education or student loans, which are granted by public or private sponsors. The main advantage of such loans over conventional bank loans is their lower interest rate. A student loan is usually granted without other collateral, as it is calculated based on expected future earnings after graduation.

Financing Through Education Funds

Education funds are offered privately and are a form of educational funding that allows for maximum flexibility, independent from bank obligations. The financial support thereby covers cost of living, tuition fees and trips abroad. The repayment terms are individually negotiated and calculated based on expected future earnings. With education funds, interest and repayments do not apply and, therefore, the maximum amount of repayment is limited.

Tax Deductibility of Tuition Fees as Training Costs

Studying at Quadriga University of Applied Sciences Berlin serves as a professional qualification in communications management and public affairs, and is therefore, by law, considered professional development. Therefore, tuition fees at Quadriga University as well as further additional costs, such as textbooks and periodicals, study materials and travel expenses, are deductible as business expenses in the annual tax return. However, binding information from a tax counselor or tax lawyer should be collected regarding country-specific distinctions.

Individual Payment Agreements with the University

In addition to the options listed above, you may also be offered an individual payment plan with the university. Here, distinct conditions for a payment period going beyond the duration of the study programme or special rates and repayments can be laid down. The directors of study will be happy to provide more information on possibilities.

Mentoring Programme

Mentors play a key role regarding Quadriga’s teachings. Our mentors are experienced and renowned practitioners, foremost from the fields of communication management, media, politics and human resources management, amongst them also members of the university’s Board of Trustees.

To guarantee personal knowledge transfer and practical relevance, every student (mentee) is assigned a mentor. The mentor supports the mentee on questions regarding personal career management, gives practical insights, imparts relevant contacts as well as extended access to various networks.

The mentoring process spans throughout the entire course of studies. During this time frame, mentor and mentee meet on a regular basis by individual arrangement. For further information on Quadriga University’s mentoring programme, please contact our directors of study.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Application

It is of great importance to Quadriga University of Applied Sciences Berlin for the participants of the degree programmes to be qualified, motivated and goal-oriented. For this purpose, the University has a multistage application process. This helps ensure that all participants of Quadriga University Berlin's degree programmes share the necessary qualifications for an ideal and successful course of study. Furthermore, the university wants to lay the foundation for successful interpersonal learning within the study group.

Application Process

The application process at Quadriga University of Applied Sciences Berlin is divided into five stages:

1
Personal Consultation

The student counsellors at Quadriga University of Applied Sciences Berlin will be happy to assist you and to provide all information necessary about the application process. Please start your application process with a personal consultation with one of our student advisors, either by e-mail, phone, or in person at the university campus in Berlin.

2
Submission

Submit the necessary documents to the university. The application documents are available for download here. Consult the checklist and see if you have all of the required application documents.

3
Assessment

Based on their application, applicants who qualify for a degree programme at Quadriga University of Applied Sciences Berlin will be invited for a personal interview. All other applicants will receive a letter of rejection.

The assessment usually takes place about two weeks after the application closing date, at Quadriga campus.

During the assessment, which will last approximately one hour, university representatives will conduct an intensive interview with you. This assessment is to ensure that the applicants fulfil the necessary criteria to complete the chosen degree programme. Therefore, the assessment evaluates both the applicant's professional expertise and their personal motivation to enrol for their chosen degree programme.

4
Admission

If we are convinced of your suitability and motivation, you will receive a written letter of acceptance from the University, together with a training contract for your selected degree programme.

5
Enrolment

As soon as you have mailed back your signed training contract and all other documents, you will be officially enrolled at Quadriga University of Applied Sciences Berlin, and then receive a certificate of enrolment. Your student identity card will be mailed to you within approx. four weeks..

Application Documents

In this section, you will find an overview of all documents to be included in your application. The intention is to assist you in compiling all of the required documents. Please download the checklist, which you can enclose with your application.

You must submit the following documents when applying:

Completed Application Form

Please use the official application form to provide all necessary personal information as well as your past educational and professional experience.

You find the application form here.

 

Curriculum Vitae (tabular form) with passport photo

Please give a brief outline of your key life stages (max. 1 page) and add a passport photo.

 

Proof of Academic Degree

Please include an officially certified copy of the diploma/graduation certificate from your first academic degree in your application (in case you earned several degrees: officially certified copies of all previously acquired academic degrees).

If you have acquired less than 240 ECTS credits during your academic training so far (especially bachelor degrees with 180 ECTS credits), your professional experience may serve by way of a substitute to count for up to 60 credits.

 

Proof of Professional Experience

You need at least three years of professional experience in order to be admitted to a degree programme at Quadriga University of Applied Sciences Berlin. Please include relevant certificates respectively letters of reference in your application.

 

Proof of English Language Skills

Please provide evidence of an adequate command of English through a successfully completed TOEFL (80 points, internet-based). On the day of the test, please provide the institution code for Quadriga University of Applied Sciences Berlin (6989) so that the results will be sent directly to the university. You may find acknowledged tests for proof of language skills in the document “Acknowledged Language Tests”.

 

Personal Statement

Please include a motivational letter of approximately one page in length explaining why you are interested in the intended degree programme at Quadriga University of Applied Sciences Berlin. Also, please describe your future goals for the time after you have successfully completed your degree and how the programme’s contentual focus aligns with your future career planning.

 

Letter of Reference

Please enclose a letter of reference from a superior or somebody in a comparable position who can both evaluate your strengths and weaknesses from a professional perspective and state how and why the successful completion of the degree programme will further your career planning (approx. one page).