MBA Communication & Leadership

The MBA Communication & Leadership combines the strategic and technical expertise of professional communication managers with comprehensive financial skills. The practically oriented, state of the art teaching on topics like marketing, accounting & finance or human resources qualifies course participants to take on managerial, personnel and budget responsibility and to work with business partners within the organisation’s management.

Study Concept

Demands on management personnel in communications management are extremely diverse. As well as well-versed knowledge in classic public relations, decision makers need to make use of management competencies and entrepreneurial knowledge in a confident manner. Many communications professionals who want to advance to management level need strategic communication skills, as well as practical financial skills. The MBA Communication & Leadership enables communication managers to make well-founded decisions at the head of communication departments.

Standard

The MBA Communication & Leadership is an economics degree programme with a specialisation in the field of communication management. It focuses both on basic economic proficiency and management skills, as well as the planning, organisation and monitoring of communication measures in all fields of communication management.

Degree

Master of Business Administration (MBA)

Language of Instruction

English

Applicants for the MBA Communication & Leadership

Applicants for the MBA Communication & Leadership

The MBA is primarily aimed at professionals who already have a career in communication departments, but have so far mainly been involved in practical, operational tasks rather than having held leadership positions or having worked in areas requiring strategic coordination.

The degree programme addresses individuals aiming for a leadership position in communication management and those wanting to round out their qualification profile in the field of communications due to their educational background in the communication or social science sector.

Post-graduate career paths

The MBA programme qualifies the participant for management roles in communications departments of corporations, associations and other organisations. Graduates assume responsibility in the communications sector. As all-round communication managers, they oversee public relations and its sub-sectors, such as press relations or internal communication. At the same time, they manage related fields, for example the marketing department. With its comprehensive entrepreneurial education, the MBA prepares students specifically for a career in a management role for PR and communications agencies.

Structure

Extra-occupational (Part-time) Study Programme

All degree programmes at Quadriga University of Applied Sciences Berlin are offered on a part-time basis. The degree courses consist of both on-site classroom training and self-study. The classroom sessions mostly take place at the Quadriga campus in Berlin. Most knowledge segments are being acquired via guided independent study.

Classroom Training

The on-campus classroom sessions form the core of Quadriga University’s study programme. The regular on-site segments are normally scheduled over a long weekend, lasting from Thursday to Sunday.

Scheduled alongside these monthly teaching units are several extended classroom sessions of approximately five to seven days. Summer School, the longest on-site segment, lasts about ten days. It provides students with a particularly wide variety of teachings, practice-oriented events and further joint activities. Furthermore, an integral part of each degree programme is a one-week educational trip.

Guided Self-Study

Quadriga University of Applied Sciences Berlin places great value on guided self-study. This includes lesson preparation and follow-up, as well as project and group work. Students are provided their study material in print; additional materials such as presentations and case studies are available on the school’s intranet.

Compatibility of Family and Study

Quadriga University makes sure to shape its study model to be suitable for professionals with young families.

 

  • The high proportion of self-directed study allows for studying and working simultaneously.
  • The small number of students and the personal mentoring allows the faculty to individually address the specific needs of students with children.
  • The classroom training segments are announced months in advance, to make it easier for participants with children to find childminding options.

MBA Criteria

Quadriga University´s MBA degree programmes adhere to the European guidelines for MBA courses proposed by the European Quality Link (EQUAL), the association of national accreditation institutions.

The content of the MBA degree programmes follow the EQUAL criteria, which provides a strong focus across all business topics, such as principles of business economics, finance, marketing and strategic foundations (business policy and strategy). Core issues like these fall within the scope of the management and business economics department and are therefore taught by their lecturers.

Alongside specific business content, EQUAL requires the teaching of a broad set of management skills. Amongst these are – as well as leadership skills – human resources management, presentation and representation, and the art of negotiation.

Curriculum

The MBA Communication & Leadership comprises eight modules and the final assignment (thesis).

1
Management I

Economics & Strategy

This module provides a fundamental understanding of economics, and how corporations function and operate. Students will also be introduced to corporate strategy and business law.

2
Communication Circle

This module introduces students to communications management, in order to give them an understanding of the background knowledge and processes involved. Through the Communication Circle, participants learn about social-psychological mechanisms and sharpen their communications skills.

3
Management II

Accounting & Finance

In this module, students are introduced to a corporation’s sensitive areas: accounting, investments and financing. To find a position in corporate management communications managers have to know how to handle these areas.

4
Management III

Organization Design & Leadership

This module prepares the participant to lead a communications department or division. Participants gain valuable insights into corporate governance principles such as organisation, management, and human resources.

5
Research, History & Fields of Communication Management

The module introduces students to the professional field of communications management; its tasks, backgrounds, uses, and principles. Participants are given a systematic overview regarding what communication management entails, how it is organized and which tools are especially useful.

6
Thought Leadership & International Communication

The module's objective is to teach students about the various work areas of communications management, such as public affairs, crisis PR, internal communication or change management, because managers need to be well equipped and prepared to succeed in this branch.

7
Management IV

Marketing & Brand Management

Communications managers need to be confident and successful in many disciplines in their field. Marketing and brand management in particular are an essential part within the communication management sector. Students finish the module with their own project, adding to the knowledge they have acquired on the topic

8
Steering Communication & Strategic Planning

Planning and implementing communications strategies plus demonstrating measurable success – within the Strategy Circle, participants learn about the strategic foundations of successful communication management and how to practically apply them.

Admission Requirements

In order to take up a course of studies at Quadriga University of Applied Sciences Berlin, certain qualifications are required:

1. A successfully completed degree, qualifying for a profession (e.g. diploma, master’s, state examination or bachelor)

  • Applicants must have earned at least 240 ECTS credits. Normally, the required credits have been earned with a magister, diploma or master’s degree.

  • Upon application (e.g. if you have a bachelor degree or comparable that does not provide the required credits), relevant work experience can serve as a substitute for part of the required academic credits. Please speak with the student advisors.

2. Minimum of three years work experience in a relevant field, of which two years post-graduation

  • You may have spent the entire period in the same position, or changed your position.

  • Work experience should be calculated based on a full-time position. If you have held part-time positions, these will only count proportionately.
    Example: You worked half-time for one year – this would count for six months of professional experience.

3. Specialised knowledge requirements for the MBA Leadership & Human Resources

  • Applicants to the MBA Leadership & Human Resources should bring along relevant professional experience in HR management or possess a sound knowledge of HR-relevant processes in different operational areas.

4. Excellent command of English

  • To take up your studies at Quadriga, you need to prove sufficient knowledge of the English language. Therefore, a TOEFL with a result of at least 80 points should be submitted (internet-based). The test must have been taken within two years of the start of the degree programme. Quadriga University’s institution code for TOEFL is 6989

If you would like to do a different English test or prove your English skills another way, please contact the directors of studies at the University.

Course Structure & Dates

Overview on the course structure

Duration of study: 18 months (extra-occupational)

On-campus attendance: Approx. 52 days (in Berlin)

Online sessions: Approx. 32 sessions of 2 hours

Stay abroad: one study block in London

Fees, Financing & Scholarship

Tuition fees: 29.000 EUR*

Enrolment fee: 500 EUR*

Scholarships: Partial scholarships up to € 10.000 EUR** 

*exept from VAT

** Scholarships are limited, 1/3 or 1/4 available 

 

Financing Options

Scholarship Programmes

Quadriga University offers a number of scholarships to its students. If you would like to apply for a scholarship please contact the university’s directors of studies to receive information about our scholarship partners and to look at your chances of receiving a scholarship. Furthermore, MBA and M.A. students may be offered various means of funding.

Financing Through the Employer

There are a number of sponsorship models, which can provide employer-funded study at Quadriga University of Applied Sciences Berlin, for example a binding clause guaranteeing partial or total repayment binds the employee to their company for a certain period of time. In return, the employer completely or partially covers the tuition fees and additional study costs. Sponsorship offers an ideal opportunity for talent management within modern and innovative personnel management departments. Talents are purposefully and consistently promoted. Since Quadriga’s study programmes are part-time degree courses, the sponsored employee remains a full member of their company’s work force. This sponsorship model demonstrates an employer's confidence in their employees as well as honouríng their work done up to that point.

Financing Through Student/Education Loans

Students are provided with financial assistance in the form of education or student loans, which are granted by public or private sponsors. The main advantage of such loans over conventional bank loans is their lower interest rate. A student loan is usually granted without other collateral, as it is calculated based on expected future earnings after graduation.

Financing Through Education Funds

Education funds are offered privately and are a form of educational funding that allows for maximum flexibility, independent from bank obligations. The financial support thereby covers cost of living, tuition fees and trips abroad. The repayment terms are individually negotiated and calculated based on expected future earnings. With education funds, interest and repayments do not apply and, therefore, the maximum amount of repayment is limited.

Tax Deductibility of Tuition Fees as Training Costs

Studying at Quadriga University of Applied Sciences Berlin serves as a professional qualification in communications management and public affairs, and is therefore, by law, considered professional development. Therefore, tuition fees at Quadriga University as well as further additional costs, such as textbooks and periodicals, study materials and travel expenses, are deductible as business expenses in the annual tax return. However, binding information from a tax counselor or tax lawyer should be collected regarding country-specific distinctions.

Individual Payment Agreements with the University

In addition to the options listed above, you may also be offered an individual payment plan with the university. Here, distinct conditions for a payment period going beyond the duration of the study programme or special rates and repayments can be laid down. The directors of study will be happy to provide more information on possibilities.

Mentoring Programme

Mentors play a key role in Quadriga’s lessons. Our mentors are experienced and renowned practitioners, mostly in the fields of communication management, media, politics and human resources management, including members of the University’s Board of Trustees.

To guarantee personal knowledge transfer and practical relevance, every student (mentee) is given a mentor. The mentor supports the mentee on questions regarding personal career management, gives practical insights, offfers relevant contacts as well as extended access to various networks.

The mentoring process spans the entire course of studies. During this timeframe, mentor and mentee meet on a regular basis by individual arrangement. For further information on Quadriga University’s mentoring programme, please contact our directors of study.

Study block abroad

During the MBA Communication & Leadership programme, students will have one study block abroad.

The trip abroad takes place in the spring of 2019 in the commercial and financial metropolis of London, Great Britain. Participants will meet leading international communications management representatives and get a chance to talk with them in a small group environment about trends and tools that will shape everyday work in communications in the years to come.

In the past, the itinerary has included discussions and talks at Facebook, the Financial Times, HSBC and Unilever and with the spokesperson of 10 Downing Street. The educational trip is organised by Quadriga University; the trip itself is included in the study fees.

Application

It is of great importance to Quadriga University of Applied Sciences Berlin for the participants of the degree programmes to be qualified, motivated and goal-oriented. For this purpose, the University has a multistage application process. This helps ensure that all participants of Quadriga University Berlin's degree programmes share the necessary qualifications for an ideal and successful course of study. Furthermore, the university wants to lay the foundation for successful interpersonal learning within the study group

Application Process
The application process at Quadriga University of Applied Sciences Berlin is divided into five stages:

 

1
Personal Consultation

The student counsellors at Quadriga University of Applied Sciences Berlin will be happy to assist you and to provide all information necessary about the application process. Please start your application process with a personal consultation with one of our student advisors, either by e-mail, phone, or in person at the university campus in Berlin

2
Submission

 

Submit the necessary documents to the university. The application documents are available for download here. Consult the checklist and see if you have all of the required application documents

3
Assessment

Based on their application, applicants who qualify for a degree programme at Quadriga University of Applied Sciences Berlin will be invited for a personal interview. All other applicants will receive a letter of rejection.

The assessment usually takes place about two weeks after the application closing date, at Quadriga campus.

During the assessment, which will last approximately one hour, university representatives will conduct an intensive interview with you. This assessment is to ensure that the applicants fulfil the necessary criteria to complete the chosen degree programme. Therefore, the assessment evaluates both the applicant's professional expertise and their personal motivation to enrol for their chosen degree programme

4
Admission

If we are convinced of your suitability and motivation, you will receive a written letter of acceptance from the University, together with a training contract for your selected degree programme

5
Enrolment

As soon as you have mailed back your signed training contract and all other documents, you will be officially enrolled at Quadriga University of Applied Sciences Berlin, and then receive a certificate of enrolment. Your student identity card will be mailed to you within approx. four weeks.

 

 

Application Documents

In this section you will find an overview of all documents to be included in your application.  This will assist you in compiling all of the required documents. Please download the checklist, which you can enclose with your application.

You must submit the following documents when applying:

Completed Application Form

Please use the official application form to provide all necessary personal information as well as your past educational and professional experience.

 

Curriculum Vitae (tabular form) with passport photo

Please give a brief outline of your key life stages (max. 1 page) and add a passport photo.

 

Proof of Academic Degree

Please include an officially certified copy of the diploma/graduation certificate from your first academic degree in your application (in case you earned several degrees: officially certified copies of all academic degrees).

 

If you have acquired less than 240 ECTS credits during your academic training so far (especially bachelor degrees with 180 ECTS credits), your professional experience may count for up to 60 credits.

 

Proof of Professional Experience

You need at least three years of professional experience in order to be accepted onto a degree programme at Quadriga University of Applied Sciences Berlin. Please include relevant certificates and reference letters in your application

 

Proof of English Language Skills

Please provide evidence of an adequate command of English through a successfully completed TOEFL (80 points, internet-based). On the day of the test, please provide the institution code for Quadriga University of Applied Sciences Berlin (6989) so that the results will be sent directly to the university.

 

Personal Statement

Please include a motivational letter, approximately one page in length, explaining why you are interested in your chosen degree programme at Quadriga University of Applied Sciences Berlin. Please describe your future goals for when you have successfully completed your degree and how the programme’s focus aligns with your future career planning.

 

Letter of Reference

Please enclose a letter of reference from a superior or somebody in a comparable position who can evaluate your strengths and weaknesses from a professional perspective, and state how and why the successful completion of the degree programme will further your career planning (approx. one page).