MBA Communication & Leadership

The MBA Communication & Leadership combines strategic and technical expertise of genuine communication management with comprehensive economic competencies. The very practically oriented and relevant transfer of knowledge regarding the state of the art on topics like marketing, accounting & finance or human resources qualifies course participants to take on managerial, personnel and budget responsibility and to work as business partners within the organisation’s management.

Study Concept

Demands on management personnel in communication management are extremely diverse. In addition to well-versed knowledge in classic public relations, decision makers need to make use of management competencies and entrepreneurial knowledge in a confident and masterful manner. Many communicators who intend to move up into management functions also need strategic communication skills, as well as applicable economic skills. The MBA Communication & Leadership enables communication managers to make well-founded decisions at the head of communication departments.

Standard

The MBA Communication & Leadership is an economics degree programme with a specialisation in the field of communication management. It focuses both on basic economic proficiency and management skills, as well as the planning, organisation and monitoring of communication measures in all fields of communication management.

Degree

Master of Business Administration (MBA)

Language of Instruction

German / English

Applicants for the MBA Communication & Leadership

The MBA is primarily aimed at professionals who already look back on a career within communication departments, but have so far mainly been involved in practical, operational tasks rather than have held leading positions or worked in areas requiring strategic coordination.

The degree programme addresses individuals aiming for a leadership position in communication management and those wanting to round out their qualification profile in the field of communications due to their educational background in the communication or social science sector.

Post-graduate career paths

The MBA programme qualifies for management functions in communication management departments of corporations, associations and other organisations. Graduates assume responsibility in the communication sector. As all-round communication managers, they account for public relations and its sub-sectors, such as press relations or internal communication. At the same time, they manage related fields, e.g. the marketing department. With its comprehensive entrepreneurial education, the MBA prepares students specifically for a career in managing positions of PR and communication agencies.

Structure

Extra-occupational (Part-time) Study Programme

All degree programmes at Quadriga University of Applied Sciences Berlin are offered on a part-time basis. The degree courses consist of both on-site classroom training and self-study. The classroom sessions mostly take place at the Quadriga campus in Berlin. Most knowledge segments are being acquired via guided independent study.

Classroom Training

The on-campus classroom sessions build the core of Quadriga University’s study programme. The regular on-site segments are usually scheduled for a long weekend, lasting from Thursday to Sunday.

Scheduled alongside these monthly teaching units are several extended classroom sessions of approximately five to seven days. Summer School, the longest on-site segment, continues for about ten days. It provides students with a particularly wide variety regarding teachings, practice-oriented events and further joint activities. Furthermore, a one-week educational trip builds an integral part of each degree programme.

Guided Self-Study

Quadriga University of Applied Sciences Berlin sets great value upon guided self-study. This includes both the teachings’ preparation and follow-up as well as project and group work. Students are provided their study material in print; additional materials, such as presentations and case studies, are available on the school’s intranet.

Compatibility of Family and Study

Quadriga University makes sure to shape its study model to also be well suited for young families.

  • The high portion of self-study allows for good compatibility between study and job.
  • The small number of students and the personal mentoring allows the faculty to individually address the specific needs of students with children.
  • The classroom training segments are announced months in advance, so as to make it easier for families with children to find childminding options.
  • Bundling the on-site segments into selected long weekends allows to organise childminding by the partner or other family members.

MBA Criteria

Quadriga University´s MBA degree programmes adhere to the European Guidelines for MBA courses as proposed by the European Quality Link (EQUAL), the association of national accreditation institutions.

The content of the MBA degree programmes follows the EQUAL criteria, which provide a strong focus across all business topics, such as economic principles, finance, marketing and strategic foundations (business policy and strategy). Economic core issues like these fall within the competencies of the management and economics department and as such are taught by their teaching personnel.

Alongside specific economic content, EQUAL requires the teaching of a broad set of management skills. Amongst these are – next to common leadership skills – human resources management as well as presentation and representation competencies but also the art of negotiating and convincing.

Curriculum

The MBA Communication & Leadership comprises eight modules and the final assignment (thesis).

1
Management I

Economics & Strategy

The module creates a fundamental understanding of economic thinking and how corporations function and operate. Students will also be introduced to corporate strategies and business law.

2
Communication Spheres

The module introduces students to communication management, so as to give an understanding of the involved processes and backgrounds. Through the Communication Circle, participants learn about social-psychological mechanisms and to sharpen their communication skills.

3
Management II

Accounting & Finance

In this module, students are introduced to a corporation’s sensitive areas, as especially those have to also be known how to handle by communication managers so as to find a position in corporate management: accounting, investments and financing.

4
Management III

Organization Design & Leadership

The module prepares for the leading of a communication department or division. Participants gain valuable insights into corporate governance principles, into organisation, management and human resources.

5
Research, History & Fields of Communication Management

The module introduces students to the professional field of communication management, to its tasks and backgrounds, functionalities and principles. Participants are given a systematic overview regarding what communication management entails, how it is organized and which tools come into use.

6
Thought Leadership & International Communication

The module's objective is to teach students about the various work areas of communication management, such as public affairs, crisis PR, internal communication or change management, as managers need to be well equipped and prepared to succeed in this branch.

7
Management IV

Marketing & Brand Management

Communication managers need to be confident and successful in many disciplines in their field, and particularly marketing and brand management are an essential part within the communication management sector. Students finish the module with their own project, thereby adding to the profound knowledge they acquired on the topic.

8
Steering Communication & Strategic Planning

Planning and implementing communication strategies plus demonstrating measurable success – within the Strategy Circle, participants learn about the strategic foundations of successful communication management and how to practically apply them.

Admission Requirements

In order to take up a course of studies at Quadriga University of Applied Sciences Berlin, certain qualifications are required:

1. A successfully completed degree, qualifying for a profession (e.g. diploma, master’s, state examination or bachelor)

  • Applicants must have earned at least 240 ECTS credits. In general, the necessary credits will have been earned with a magister, diploma or master’s degree.
  • Upon application (e.g. if you have a bachelor degree or comparable that does not provide the required credits), relevant work experience can serve as a substitute for part of the required academic credits. Please speak with the student advisors.

2. Minimum of three years work experience in a relevant field, of which two years post-graduation

  • You can both either have spent the entire period in the same position or changed your position.
  • In either case, the work experience will be converted to a full-time position. If you held part-time positions, those will only count proportionately.
    Example: You worked half-time for one year – this would count for six months of professional experience.

3. Specific qualifications required for the MBA Communication & Leadership

  • Applicants for the MBA Communication & Leadership programme should have relevant professional experience in the field of communication, including e.g. tasks within the organisation communication (such as PR, internal communication etc.), with PR agencies or comparable service providers.

4. Excellent command of English

  • To take up your studies at Quadriga, you need to prove sufficient knowledge of the English language. Thus, a TOEFL shall be submitted with a result of at least 80 points (internet-based), thereby the test must not be older than two years when starting the degree programme. Quadriga University’s institution code for TOEFL is 6989.

If you would like to do a different English test or prove your English skills in another form, please first consult with the directors of studies at the university.

Course Structure & Dates

Overview on the course structure

Duration of study: 18 months (extra-occupational)

On-campus attendance: Approx. 52 days (in Berlin)

Online sessions: Approx. 32 sessions of 2 hours

Stay abroad: one study block in London

Fees, Financing & Scholarship

Tuition fees: 29.000 EUR*

Enrolment fee: 500 EUR*

Scholarships: Partial scholarships (1/3 or 1/4; for more information, see further below)

*excemt from VAT

 

Financing Options

Scholarship Programmes

Quadriga University offers its students a number of scholarships. If you would like to apply for a scholarship, please first confer with the university’s directors of studies to obtain information on our scholarship partners and to look at your chances to receive a scholarship. Furthermore, MBA and M.A. students may be offered various ways of funding.

Financing Through the Employer

A number of sponsoring models make sure to organise financial support of the studies at Quadriga University of Applied Sciences Berlin by the employer. A binding clause guaranteeing partial or total repayment binds the employee to their company for a certain period of time. In return, the employer covers the study fees and additional costs of the studies completely or partially. Sponsorship offers an ideal opportunity for talent management within modern and innovative personnel management. Talents are purposefully and consistently promoted. Since Quadriga’s study programmes are part-time degree courses, the sponsored employee remains a full member of the work force for the company. The sponsorship model calls on an employer's confidence in their employees and honours the work done to date.

Financing Through Student/Education Loans

Students are provided with financial assistance in the form of education or student loans, which are granted by public or private sponsors. The main advantage of such loans over conventional bank loans is their lower interest rate. An education loan is usually granted without other collateral, as it is calculated based on expected earnings after graduation.

Financing Through Education Funds

Education funds are offered privately and are a form of educational funding that allows for maximum flexibility, independently from bank obligations. The financial support thereby covers cost of living, tuition fees and stays abroad. The repayment terms are negotiated individually and determined based on expected future earnings. With education funds, interest and repayments do not apply and, therefore, the maximum amount of repayment is limited.

Tax Deductibility of Tuition Fees as Training Costs

Studying at Quadriga University of Applied Sciences Berlin serves the purpose of a professional qualification in communication management and public affairs and is therefore, by law, considered as professional development. As a consequence, tuition fees at Quadriga University as well as further additional costs, such as textbooks and periodicals, study materials and travel expenses, are deductible as business expenses in the annual tax return. However, binding information from a tax counselor or tax lawyer should be collected regarding country-specific distinctions.

Individual Payment Agreements with the University

In addition to the above listed options, you may of course also be offered to draw up an individual payment plan with the university. Here, distinct conditions for a payment period going beyond the duration of the study programme or special rates and repayments can by laid down. The directors of study will be happy to provide more information on corresponding possibilities.

Mentoring Programme

Mentors play a key role regarding Quadriga’s teachings. Our mentors are experienced and renowned practitioners, foremost from the fields of communication management, media, politics and human resources management, amongst them also members of the university’s Board of Trustees.

To guarantee personal knowledge transfer and practical relevance, every student (mentee) is assigned a mentor. The mentor supports the mentee on questions regarding personal career management, gives practical insights, imparts relevant contacts as well as extended access to various networks.

The mentoring process spans throughout the entire course of studies. During this time frame, mentor and mentee meet on a regular basis by individual arrangement. For further information on Quadriga University’s mentoring programme, please contact our directors of study.

Study block abroad

Within the scope of the MBA Communication & Leadership programme, students will have one study block abroad.

The stay abroad takes place in the spring of 2018 in the commercial and financial metropolis of London, Great Britain. Participants will meet leading international communication management representatives and get a chance to talk with them in a small group environment about trends and tools that are to shape everyday work in communications in the years to come.

In the past, the itinerary included, among others, background discussions and talks at the offices of Facebook, the Financial Times, the Downing Street spokesman, HSBC and Unilever. The educational trip is organised by Quadriga University; the trip programme itself is included in the study fees.

Application

It is of great importance to Quadriga University of Applied Sciences Berlin for the participants of the degree programmes to be qualified, motivated and goal-oriented. Thus, a multistage application process is conducted. This helps to ensure that all participants of Quadriga University Berlin's degree programmes share the necessary qualifications for an ideal and successful course of study. Furthermore, the university wants to lay the foundation for successful learning with one another within the study group.

Application Process
The application process at Quadriga University of Applied Sciences Berlin is divided into five stages:

 

1
Personal Consultation

The student counsellors at Quadriga University of Applied Sciences Berlin will be happy to assist you and to provide all the necessary information on the application process. Please start your application process with a personal consultation with one of our student advisors, either by e-mail, phone, or in person at the university premises in Berlin.

2
Submission

 

Submit the necessary documents to the university. The application documents are available for download here. Consulting the checklist, you can see if you have all of the required application documents.

3
Assessment

Based on the documents received, those applicants will be selected who qualify for a degree programme at Quadriga University of Applied Sciences Berlin and who then will be invited for a personal interview. All other applicants will receive a letter of rejection.

The assessment usually takes place about two weeks after the application closing date, at Quadriga campus.

During the assessment, which will last approximately one hour, university representatives will conduct an intensive interview with you. The following assessment is to ensure that the applicants fulfil the necessary criteria to successfully complete the chosen degree programme. Therefore, the assessment addresses both the applicants' professional expertise and their personal motivation to enrol for their chosen degree programme.

4
Admission

If after the interview we are still positively convinced of your suitability and motivation, you will receive a written letter of acceptance from the university together with a training contract for your selected degree programme.

5
Enrolment

As soon as you have mailed back your signed training contract and have submitted all other documents, you will be officially enrolled at Quadriga University of Applied Sciences Berlin and initially receive a certificate of enrolment. Your student identity card will then be mailed to you within approx. four weeks.

 

 

Application Documents

In this section you will find an overview of all documents to be included in your application. The intention is to assist you in compiling all of the required documents. Please download the checklist which you can enclose with your application.

You must submit the following documents when applying:

Completed Application Form

Please use the official application form to provide all necessary personal information as well as your past educational and professional experience.

 

Curriculum Vitae (tabular form) with passport photo

Please give a brief outline of your key life stages (max. 1 page) and add a passport photo.

 

Proof of Academic Degree

Please include an officially certified copy of the diploma/graduation certificate from your first academic degree in your application (in case you earned several degrees: officially certified copies of all previously acquired academic degrees).

If you have acquired less than 240 ECTS credits during your academic training so far (especially bachelor degrees with 180 ECTS credits), your professional experience may serve by way of a substitute to count for up to 60 credits.

 

Proof of Professional Experience

You need at least three years of professional experience in order to be admitted to a degree programme at Quadriga University of Applied Sciences Berlin. Please include relevant certificates respectively letters of reference in your application.

 

Proof of English Language Skills

Please provide evidence of an adequate command of English through a successfully completed TOEFL (80 points, internet-based). On the day of the test, please provide the institution code for Quadriga University of Applied Sciences Berlin (6989) so that the results will be sent directly to the university.

 

Personal Statement

Please include a motivational letter of approximately one page in length explaining why you are interested in the intended degree programme at Quadriga University of Applied Sciences Berlin. Also, please describe your future goals for the time after you have successfully completed your degree and how the programme’s contentual focus aligns with your future career planning.

 

Letter of Reference

Please enclose a letter of reference from a superior or somebody in a comparable position who can both evaluate your strengths and weaknesses from a professional perspective and state how and why the successful completion of the degree programme will further your career planning (approx. one page).