Certified Communication Management Expert

Certified Communication Specialist

Certified Communication Specialist

The focus of the Certified Communication Specialist program is on enabling participants to successfully navigate the complex demands of communication strategy and organizational goals. To do so, Communication Specialists have a thorough understanding of the historical, ethical and theoretical heritage of communication and a critical perspective on how these influence practice, including specific professional areas such as public affairs, crisis communication and issues management, internal communication.

Modul Content

  • Theoretical approaches and concepts based on scientific and professional research in the discipline of communication (this includes communication management/public relations/strategic communication/crisis communication/public affairs), the current state of research, developments and future trends

  • Structures of the professional field, trends and current challenges, position and role of communication management in companies

  • Historical roots and current trends in the communication industry

  • Functions, tools, and methods of selected areas (e.g. lobbying/public affairs) or specific fields (e.g. crisis communication and issues management; internal communication; social media; fake news)

  • Ethical aspects of communication management: personal values, ethical approaches, professional ethical dillemmas codes of conduct and codes of ethics; case studies, panel discussions and simulations

Hard Facts

15. – 18.11.2019 &
13. – 17.12.2019 

Price:
4900.00EUR
Certificate:
Certified Communication Specialist
ECTS:
6

Certified Communication Leader

Certified Communication Leader

The Certified Communication Leader program focuses on international, cross-cultural, responsibility (CSR) and integrated aspects of communication. In doing so, the program features a networking and reflection trip to London during which you will meet with communication experts from corporations, NGOs, think tanks and political institutions in London. 

Modul Content

  • Concepts and models of integrated communication/corporate communication;
  • Planning integrated communication, content design and organisational problems;
  • Digitalisation and integration of communication;
  • Digitalisation and social media, trends, relevance and applications;
  • Globalization and its influence on communication practices (focus on media environments and culture)
  • Developing cultural profiles to support international and cross-cultural communication using established cultural models and theories;
  • Corporate responsibility and CSR communication
  • Comparative international research, theories and models

Hard Facts

optional: 11. – 14.03.2019 (studytrip to London, costs not included in price)

15. – 17.03.2019 

12. - 17.04.2019 

Price:
4900.00EUR
Certificate:
Certified Communication Leader
ECTS:
5

Certified Communication Management Expert

Certified Communication Management Expert

The focus of the Certified Communication Management Expert program is on understanding the interplay between communication strategy and organizational demands, and developing the skills to successfully navigate these challenges. You will thus explore how communication can contribute to organizational effectiveness and success from practical, research and history perspectives. Concepts of measurement, evaluation and controlling of communication, international and cross-cultural communication as well as more specific practices (internal communication, crisis communication) will all be part of your program.

 

The certificate award of this program requires you to successfully complete both the Certified Communication Specialist program and the Certified Communication Leader program (see details).

Modul Content

  • Research, History & Fields of Communication Management (Certified Communication Specialist)
  • Thought Leadership & international Communication (Certified Communication Leader)

Hard Facts

15. – 18.11.2019 

& 13. – 17.12.2019 

& 15. – 17.03.2019

& 12. - 17.04.2019 

optional: 11 – 13 March 2019 (in London, costs such as lodging, travel or catering are not included in the price)

Price:
8900.00EUR
Certificate:
Certified Communication Management Expert
ECTS:
11