Leadership & Digital Business Transformation
Digitalisation has a fundamental impact on economic activity. New and innovative companies are entering the market. Sometimes far removed from both the market and production, they are assuming leading roles. Faster innovation cycles place new demands on traditional functions, strategic direction and working methods. Managing the challenges of the dynamic environment in your business sector requires new approaches. Young companies are also growing and need to learn how to strike a balance between agility and healthy standardisation. In the MBA Leadership & Digital Business Transformation, the identification and organisational integration of trends are developed on the basis of real problems. New forms and concepts such as corporate entrepreneurship programmes or venture incubation will be studied.