Changes in the profession
The profession of marketing has changed more rapidly in the last 20 years than almost any other professional group. Marketing managers had to react within a very short time to profound structural changes in their craft and the VUCA environment. This makes empirical social research on self-image, on transformation processes and on continuities in the occupational field all the more important.
Explore Marketing Management
Our studies in the field of marketing, however, do not examine these challenges purely theoretically, but through empirical social research. In this way, we depict the experienced trends, deep currents and self-understandings of professionals. Our studies also reveal which competencies marketing managers regard as indispensable in the future - and which not.
A Leader in Digital Marketing?
The results of the studies are continuously incorporated into the teaching of the MBA Leadership & Digital Marketing Management. In this way, we can guarantee state-of-the-art quality and thus your personal success through your study programme.
Ihre Ansprechpartnerinnen
Bei allen Fragen zu den Studien aus dem Berufsfeld Marketing, steht Ihnen Prof. Dr. Andrea Kindermann gerne zur Verfügung. Bei generellen Fragen zu den Forschungsaktivitäten der Quadriga Hochschule und der Verbindung zur Lehre und Weiterbildung, ist Dr. Melanie Baier für Sie da.
