Exploration of a new occupational field
The CDO studies at Quadriga University Berlin analyse this role (e.g. tasks and responsibilities, assertiveness, personality traits), the CDO roadmap (e.g. fields of technology, business models) and the implementation of the digital strategy and its management (e.g. KPIs, hurdles and leading practices).
In the first study "Chief Digital Officer: Relevance, Role and Roadmap" from 2017, Prof. Heinrich and Prof. Gärtner from Quadriga University Berlin fundamentally organize the professional field. In addition to questions of success, the CDO's leadership style, personality, salaries and job satisfaction are also analyzed. The second CDO study from the year 2018 was conducted in cooperation with TMG Consultants GmbH and is dedicated in particular to the question of who controls the digital strategy in the company.
The second edition of the CDO study by Quadriga University Berlin - this time in cooperation with the consulting firm TMG Consultants - focuses on the implementation of the digital strategy and its control. More than 370 high-ranking executives were surveyed on these topics, so that answers could be found to the following questions, among others:
-What role does the CDO sector play in the cross-functional planning and implementation of digital projects?
-Which Key Performance Indicators (KPIs) are used to measure whether the digital strategy is actually being implemented in reality?
-Are the KPIs suitable for digital business models where growth and customer experience are more important than cost focus?
-What measures are implemented to make the organization as a whole agile and innovative?
-What are the obstacles to successful implementation?
Appropriate the results!
Since Prof. Dr. Christian Heinrich took a scientific look at the Chief Digital Officer, the founder of the AI start-up Scoutbee has not been able to complain about a lack of inquiries as a speaker, advisor and trainer. His MBA Leadership & Digital Business Transformation has also been regarded for several years as THE opportunity to professionalize himself in the digital world.