Kate Dale

Strategic Lead for Campaigns

Sport England

Feminist and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result.
Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlons and is learning to dance like Beyoncé.