MBA Leadership & Digital Marketing Management

In order to make successful decisions in digital communication structures, marketing managers need innovative skills. The MBA Leadership specialisation in Digital Marketing Management therefore not only imparts marketing know-how and leadership skills, but also focuses on the personal development of communicative competencies. Through interactive exchange with international industry trendsetters, students at the Quadriga University of Applied Sciences in Berlin will develop an understanding for trends and innovations in digital marketing. Graduates are therefore not only prepared for the challenges of the 21st century, but will also have the personal soft skills to become successful decision-makers in marketing.

At least 18 months (faster)
Up to 30 months (more flexible)
Attendance time
ca. 56 days
plus Online-Sessions
Starting dates
de en
Stay abroad
Study trip to Helsinki (optional)
University graduates with professional experience
Master of Business Administration (MBA)
60 ECTS-Points


The MBA Leadership specialisation in Digital Marketing Management offers professionals future sovereignty for the dynamic marketing world. For this reason, the course does not only focus on imparting extensive business management and marketing competencies, it also provides students with the required tools to plan, implement and control successful marketing measures in a digital environment. A special focus of the course is on communication skills that enable students to lead and moderate teams and to hold leading positions in companies. Based in Berlin, students will benefit from an excellent network of business, communication and marketing managers in the long term. Students receive the accredited title MBA upon successful completion of the degree. The MBA is recognised by the state and therefore offers a bright future.


Master of Business Administration (MBA)



Language(s) of instruction

English / German


The MBA Leadership specialisation in Digital Marketing Management is aimed at experienced professionals from companies, associations, NGOs, political parties, agencies and other organisations in the field of marketing and communications. Interested parties should have a first higher education degree and several years of professional experience. Not only high potentials with a focus on marketing are addressed, but also professionals, who would like to deepen their digital know-how and skills in online marketing through a course of study.


The MBA Leadership specialisation in Digital Marketing Management is designed as a part-time course and consists of on-campus study sessions and independent study. This enables students to continue working alongside the MBA. It is therefore an integrated degree programme in the field of marketing.

On-Campus Study Sessions

Once a month the students meet for on-campus study sessions which take place on a regular basis, generally from Thursday to Sunday at the campus of Quadriga University of Applied Sciences in the heart of Berlin. Extended study sessions, each lasting five to seven days, offer students the opportunity to exchange ideas with fellow students and experts and to take part in practical meetings. A common feature of all degrees at the Quadriga University of Applied Sciences in Berlin is a one-week field trip abroad. In addition to joint and interactive learning through discussion, guided self-study forms an essential part of the MBA curriculum.

Independent Study

The MBA Leadership specialisation in Digital Marketing Management is a distance learning programme with online teaching and study materials in the field of marketing. The degree at the Quadriga University of Applied Sciences in Berlin provides online learning content on topics such as strategic planning, marketing, law or leadership and combine such topics with a wide range of practical cases.

Family and Career

The high proportion of independent study as part of the MBA programmes at Quadriga University allows students to combine their family life, study and career. The group sizes means that the teaching staff can meet the individual needs of students with children. On-campus study sessions are bundled and pre-planned, allowing students to arrange childcare well in advance.

MBA Criteria

The MBA degrees at the Quadriga University of Applied Sciences in Berlin correspond to the applicable EQUAL criteria. For this reason, the MBA Leadership specialisation in Digital Marketing Management also teaches interdisciplinary topics in economics, finance, marketing and strategy. The requisite management and leadership competencies are also incorporated in the course. Consequently, graduates of Quadriga University of Applied Sciences in Berlin know how to negotiate, convince and manage personnel.



The following qualifications are required for the MBA Leadership specialisation in Digital Marketing Management and will be checked during the application process.

A degree in a relevant business-related subject (e.g. diploma, Magister, state examination, Master’s or Bachelor’s degree)

  • Applicants must have achieved at least 240 credits (credits / ECTS points) in total. The required credits are normally achieved with a Magister, diploma or Master’s degree.
  • In many cases, a Bachelor’s or comparable degree corresponds to only 180 or 210 ECTS points. Relevant professional experience may be regarded as evidence that you have achieved the credits required. Our student support advisers will be happy to help you in this regard.

At least one year postgraduate professional experience in a pertinent field following a first degree in a relevant subject.

  • Part-time professional experience is calculated and recognised pro rata.

This means, for example: If you have worked in a part-time post for a year, half a year is counted as professional experience.

  • Whether you have gained professional experience in one post or have changed positions is irrelevant for the calculation.

Course-specific proficiency for the MBA Leadership specialisation in Digital Marketing Management

  • For the MBA Leadership specialisation in Digital Marketing Management students are required to have relevant professional experience in marketing or have a sound knowledge of marketing-relevant processes in other functional Areas.

Proficiency in English

In order to enrol on the Master’s degree course at Quadriga University of Applied Sciences in Berlin you need to provide evidence of your English language skills at B2 level of the Common European Framework of Reference for Languages. There are different ways to provide this:

  • During the assessment process, we offer a free English test.
  • If the English language is part of your everyday working life, please contact our programme director to discuss the requirements for proof by the employer.
  • If you already have a certificate of English language proficiency (TOEFL, IELTS, Cambridge Certificate, etc.), which is not older than two years, this can also be recognised.


Proficiency in German

  • Citizens of any non-German-speaking country applying for a German-speaking course should be proficient in German (equivalent to level C1). A DSH 2 certificate (German language proficiency test for university admission) or a degree from a German-speaking course at a recognised German university is normally considered sufficient evidence.

Disabled students

  • Allowances may be made for people with severe disabilities, or equivalent issues, if relevant proof is provided. Please contact our directors of studies with regard to this matter.

Course details & dates

Overview of the course

Length of course: 18 months (part-time)

Classroom time: approx. 50 days in Berlin

Online sessions: approx. 24 sessions lasting 2 hours each

Study trip: 6 days in Singapore


Important dates for 2020

Application deadline: 11 May 2020

Start of course: 10 June 2020


The MBA in Leadership & Digital Marketing Management is made up of eight modules and the dissertation.


  • Corporate Strategy & Managerial Economics,

    This module deals with aspects of business which you need to understand in order to carry out managerial functions: strategic management, organisational theory and change management. In addition to the importance of governance systems, the influence of financial parameters on a company’s or organisation’s scope of action will be discussed.

  • Management of Accounting, Finance, Controlling & Law,

    Through the lectures, students become familiar with operational areas that sales and organisational developers need to internalise in order to play a decisive role within corporate management: accounting, investment and finance. Students are taught how to use financial controlling instruments with regard to incentive structures and performance measurement.

  • Supply-Chain-Management & Operations,

    To improve a sales sector’s approach, personnel and organisational development managers must have an understanding of which processes and structures within a company create value and secure competitiveness. This module provides an introduction to the structural parameters of production processes and outlines the targeted utilisation of management tools.

  • Marketing, Sales- & Servicemanagement,

    The course familiarises with tasks and processes within a corporation that are primarily market- or customer-oriented: product and service management, sales and marketing. The module demonstrates various possibilities of designing an organisation’s service portfolio, geared specifically to its target group.

  • Communication based Leadership,

    This module provides an introduction to the tasks, operating methods and principles of communication management. The course concludes with practical exercises which improve your managerial communication skills in different contexts.

  • Competence & Potential based Leadership,

    Modules 1-5 conclude with the creation of professional job profiles and functions. These are used as frameworks to coordinate managerial tasks in all departmental areas, creating a corporate strategy within the framework of strategic skills management and employee potential analysis. For this purpose, personnel development tools are trialed.

  • Strategic digital Marketing Management and Leadership,

    This module teaches the planning processes of a marketing strategy for the digitalized world. It focuses on designing a relationship-oriented customer experience which integrates a service portfolio, route-to-market, and communication. To this end, data strategies and marketing analytics are also covered. A further range of topics includes marketing organisation, as well as the associated leadership concepts and innovation strategies in marketing technology.

  • Operational digital Marketing Management,

    Operational marketing management nowadays includes a number of specialised areas of responsibility. The module consists of four components: platform communication and Inbound marketing; data and technology-based marketing and marketing innovations; multi-channel marketing: conception and planning and leadership and interface management



Degree programmes for high potentials

The Quadriga University Berlin has a multistage application process. This helps ensure that all participants of Quadriga University Berlin’s degree programmes share the necessary qualifications for an ideal and successful course of study. Furthermore, the university wants to lay the foundation for successful interpersonal learning within the study group.

Application process

For an initial consultation, simply contact our programme director or complete the scholarship check – after a few days we will come back to you with an initial assessment of your scholarship opportunities.

Following the consultation, the approval process is divided into only a few stages.

  1. Upload of application documents
  2. Assessment at Berlin Campus
  3. Acceptance
  4. Matriculation

Visit us

For all those interested in our M.A. and MBA programmes, we offer numerous visiting days around the attendance phases and conferences on the campus of Quadriga University Berlin.

We will arrange an appointment with you to attend to a course or a conference lecture. During the subsequent talk, the respective professors and our head of studies will be happy to answer any questions you may have about the study programmes.

Info Webinars

The webinars at the Quadriga University Berlin clarify all questions concerning the study programmes regardless of location. Thanks to impulse lectures on key areas of the curricula, an overview of the course of studies and the application procedure, and a forum for individual questions, participants can receive an in-depth impression as well as ample opportunities for further exchange.

Any questions? Get in touch.

Director of Studies
Quadriga University of Applied Sciences