The ongoing CoVid-19 crisis has put internal communication at the centre of companies communication strategies to ensure business continuity. It has also challenged communicators to adapt to an ever-changing situation in which all regular communication processes were disrupted.
The four-hour online conference offers insights into the internal communication strategies implemented during the CoVid-19 crisis. It provides professional communicators with valuable actions and strategies that can be implemented directly in their own work. Participants will be able to engage directly with our experts and discuss their own challenges. In addition, after the conference, participants will have access to recordings of the sessions and will have the opportunity to share the content with their teams.
Join the online conference on April 8th at 2 pm Central European Summer Time., enhance your internal communication strategy and thrive through the ongoing crisis. Tickets are available for 490€ in our online shop.
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Program
08.04.2020
DEEP DIVE: Internal Communication in times of COVID-19
The value of Internal Communications is best seen at crucial moments in an organization’s journey. Ana Adi and Sheena Thompson will elaborate on the strategic input of internal communications in these times of crisis, considering cultural differences and changing working practices due to CoVid19. They will deep dive into day-to-day functioning of internal communications departments while also reflecting on what qualifies and how to prepare for and thrive through exceptional situations.
CASE STUDY: Communications during a long crisis: from exceptional measures to a new normal
In the age of social media we have got used to effectively react to extremely severe, but quick crisis. With Corona Virus we are experimenting something different: a long crisis whose ending point cannot be exactly forecasted. Therefore, any communication strategy must be put into a longer perspective: campaigns based on emotions and which seemed successful to cheer people up have proven to be wrong and extremely harmful. An excess of emotional engagement is complicated to sustain and can eventually generate distrust towards the company. This long crisis requires communication to manage emotions in the first stage, focus on the “now” dimension immediately after, and help people adapt to a “new normal” in the third stage (where we are now). In his talk, Alessandro Vanoni will elaborate on the critical role of communication in supporting people safety as well as trust towards the company and of course in supporting the business during disruptive times.
BREAK
CASE STUDY: Managing scarce resources during the COVID-19 crisis
Have a look at how small companies can thrive through this uncertain times in which communication is of vital importance an in which communicators must do their work while being in constant communication with C-suits and HR departments.
WORKSHOP: COVID-19 – Effective Stakeholder Engagement
Steering through a stakeholder maze has always been difficult, but the COVID-19 pandemic is generating more challenging stakeholder scenes than ever before. In this crisis, when all you have and all you are is at stake, understanding your stakeholders, their positions and their possible actions may be your only chance to survive and recover. Now more than ever, stakeholder mapping and worst-case scenario planning are essential crisis management tools. So where do you start?
Join CS&A International’s workshop and experience the power of Fast-Track Stakeholder Mapping.
CASE STUDY: Navigating through Covid-19: how communication can help to keep the business going.
“If there’s one tactic that has consistently delivered positive results, it’s fostering and maintaining connections.” That's how Weber Shandwick China's President Lydia Lee has described the essential role of communication in navigating through COVID-19's impact in China. In her talk, Lydia will elaborate on the different stages that the company went through while handling this crisis and will speak about communication strategies, formats and messages which were used in order to keep the business going
Q&A Session
Ask the two experts all of the questions you may have regarding your communication strategy to thrive through the ongoing crisis. Make the most of Professor Adi´s expertise in Internal Communications and Professors Mazzei´s research in employee relations and communications.
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Speakers
Take-aways
Why you should join this conference:
- You’ll get first-hand testimonies on current strategy implementation + Q&A with the experts
- Submit your questions in advance for our experts to include in their sessions
- You’ll gain insights into the latest, solution-oriented and practical communication case studies
- The conference will be available on-demand after the live broadcast.
- After the conference, you can exchange ideas and experiences with other participants and our experts in the open knowledge forum
Enhance your communication skills
in times of CoVid-19
The current crisis has affected everyone. Whether it is the family, a self-employed person, a small business or a global company, no one has avoided the impact of the current situation. That is why, as communicators, we must rise to the occasion and use the tools at our disposal to survive this crisis.
With this online conference, we would like to promote the exchange among communicators and offer all participants the opportunity to network and exchange ideas with experts and colleagues to thrive through the ongoing crisis.
