Online Conference: Internal Communications in times of CoVid19

The value of Internal Communications is best seen at crucial moments in an organization’s journey. Ana Adi and Sheena Thompson will elaborate on the strategic input of internal communications in these times of crisis, considering cultural differences and changing working practices due to CoVid19. They will deep dive into day-to-day functioning of internal communications departments while also reflecting on what qualifies and how to prepare for and thrive through exceptional situations.

In the age of social media we have got used to effectively react to extremely severe, but quick crisis. With Corona Virus we are experimenting something different: a long crisis whose ending point cannot be exactly forecasted. Therefore, any communication strategy must be put into a longer perspective: campaigns based on emotions and which seemed successful to cheer people up have proven to be wrong and extremely harmful. An excess of emotional engagement is complicated to sustain and can eventually generate distrust towards the company. This long crisis requires communication to manage emotions in the first stage, focus on the “now” dimension immediately after, and help people adapt to a “new normal” in the third stage (where we are now). In his talk, Alessandro Vanoni will elaborate on the critical role of communication in supporting people safety as well as trust towards the company and of course in supporting the business during disruptive times.

Have a look at how small companies can thrive through this uncertain times in which communication is of vital importance an in which communicators must do their work while being in constant communication with C-suits and HR departments.

Steering through a stakeholder maze has always been difficult, but the COVID-19 pandemic is generating more challenging stakeholder scenes than ever before. In this crisis, when all you have and all you are is at stake, understanding your stakeholders, their positions and their possible actions may be your only chance to survive and recover. Now more than ever, stakeholder mapping and worst-case scenario planning are essential crisis management tools. So where do you start?

Join CS&A International’s workshop and experience the power of Fast-Track Stakeholder Mapping.

“If there’s one tactic that has consistently delivered positive results, it’s fostering and maintaining connections.” That's how Weber Shandwick China's President Lydia Lee has described the essential role of communication in navigating through COVID-19's impact in China. In her talk, Lydia will elaborate on the different stages that the company went through while handling this crisis and will speak about communication strategies, formats and messages which were used in order to keep the business going

Ask the two experts all of the questions you may have regarding your communication strategy to thrive through the ongoing crisis. Make the most of Professor Adi´s expertise in Internal Communications and Professors Mazzei´s research in employee relations and communications.