Crisis Communication Conference

Conference
PR & Communications

In the dynamic world we live in, crises are becoming more intense. What is more, minor incidents may turn easily into a major crisis. In such a context, it has become critical for organisations to set-up effective and well-thought crisis management strategies that are able to prevent and predict a crisis in the making and respond to and review crisis once they arise. In other words, it has become vital to know “how to contain crisis shock waves”.

In the 8th Crisis Communication Conference, you will learn to create crisis communication strategies to both preserve and enhance your company’s reputation and value. A know-how that will prove a major competitive advantage in an evermore VUCA environment.

Join 2 days full with insightful keynotes, best cases, impulses and workshops. Venture to go beyond networking and get to know communication and PR colleagues.  Experience the future of Crisis Communication.

 

Track 1: Global Challenges
How can companies contain the effects of a changing world in which the risk of crisis is higher than ever?

Track 2: Leadership
How can leaders keep the confidence of all stakeholders, mitigate the risk of major crises and steer organizations effectively through them?

Track 3: Media
How should we react in an environment in which minor incidents can easily escalate into crises?

Track 4: Stakeholders
How should we communicate with internal and external stakeholders to contain a crisis?

 

Additionally bookable: Crisis Simulation on Day 2

If you want to get more hands-on knowledge on how to actually react in a crisis, join our additionally bookable crisis simulation by CS&A International! This 3 ½ hour dynamic session will arm you with strategies for fast-track stakeholder mapping, pro-active scenario planning while practicing media and social media communication via a realistic custom-designed scenario played out on CS&A’s online media simulation platform.

  • Learn from crisis management experts in a safe environment
  • Practice crisis communication and stakeholder management
  • Practice crisis leadership competencies
  • Learn about best practices and gain knowledge in crisis management

All informations

Program

21.04.2020

08:45 - 09:45

Open doors

09:45 - 10:00

Welcome remarks

Crisis & Risk Communication Consultant & Member of the board of the International Public Relations Association
The PR Training Company
10:00 - 10:30
No organization is immune from a crisis or even the potential 15 minutes of Twitter pain. How do you know if this will be material and how best to come out of it? Echo’s Group CEO, Sandra Macleod, an Expert Witness on reputation, will share insights into the different types of crises, their impact on value, and the time it takes to get through it – or not. Examining recent case studies and evidence aiming at advising and guiding leaders, this session will set the context for the conference themes ahead.
Group CEO
Echo Research
10:30 - 11:00

Coffee Break

11:00 - 11:40

Best Case Session

11:00 - 11:40
Ipsos research shows that companies with stronger reputations are more able to withstand turbulence, as well as to protect their license to operate and retain the benefit of the doubt from key audiences if a crisis does happen. They are also able to recover more quickly from crises than rivals with weaker reputations. In this presentation, Matt Painter and Robert Grimm will share some of the strategies and tactics that forward-thinking businesses are adopting to build reputation resilience. In particular, why trust is key and why it is increasingly dependent on factors such as a company’s ESG performance, social purpose, leadership profile and even corporate activism. They will talk about why delivering on sustainability is imperative to business performance and thus reputation – sharing the latest data and case studies from across Ipsos’s global research. In addition to sharing insights from the Ipsos Reputation Council – a network of 150 Chief Communication Officers from some of the world’s leading businesses.
Managing Director
Ipsos Corporate Reputation
Head of Public Affairs & Reputation
Ipsos Germany
11:00 - 11:40
How do you position CEOs and board members as authentic leaders in crisis communication situations? In this session, Anna Beranek, who is part of the global thought leadership team responsible for positioning top executives at Siemens as thought leaders in an authentic way, will explain why collaboration and trusting relationships are key.
Senior Manager Executive Positioning
Siemens
11:40 - 12:20

Best Case Session

11:40 - 12:20
In an industry rocked by high profile scandals such as mis-selling, liquidity and transparency issues and being fined billions by the regulators, how can a client centric company redress its reputation and earn back the trust of its clients?
Global Head of Communications
Janus Henderson Investors
11:40 - 12:20
Great-power competition is back, bringing about profound changes in the strategic communication approaches of global actors. So how can leaders maintain their businesses’ reputation and strength, as well as their stakeholders’ trust? In this session, Radu Magdin will explain why global strategic competition times demand a new style of strategic communication, “competitive storytelling”.
CEO
Smartlink - Communications & Connections
12:30 - 13:00
How do you deal with the only crime where the victim gets the blame, the only area where failure to regularly test, assess and evaluate processes could result in massive fines, and the only area where on average a problem is discovered over 200 days after it has occurred? Cyber risk is not only your greatest threat, but it requires a totally different approach.
CEO
Crisis Team
12:30 - 13:00
Mass claims are events that put businesses in the eye of the storm, menace to jeopardize their reputation and to spiral into bigger crises. Learn how communication during mass claims is of utmost importance to contain the damage and strengthen reputation. Especially, in a world where businesses are under wider scrutiny and where the gap between innovation and legislation, makes them more vulnerable to undergoing one.
Spokesperson Litigation Communications Team
Volkswagen AG
13:00 - 14:00

Lunch

14:00 - 15:30

Workshop Session 1

14:00 - 15:30
In a world of hyper-connectivity, global uncertainty and erosion of trust in established organisations, how does your company avoid damage to brand reputation or value from misinformation? This interactive workshop explores practical tips and responses you can use to combat this escalating area of social harmful content.
VP of Crisis Intelligence
Crisp Thinking
14:00 - 15:30
How do you fortify your organisation’s ability to avoid crises by focusing proactively on prevention and detection in addition to readiness and response? Preparation is key: according to research, organisations that improvise their response tend to stay in crisis twice as long compared to those who invest in crisis management upfront. In addition, those that do recognise the power of developing plans and skills ultimately emerge stronger from the adversity. So, what does it take to be prepared? Join CS&A’s interactive session and find out.
Senior Consultant
CS&A
Managing Partner
CS&A
14:00 - 15:30
Uncertainty and volatility are the new normal and you need to forge your own path through a rapidly-changing landscape. Insights and foresights can help you anticipate risk and discover commercial advantages. We will explore how you can interpret and package the signals inside and outside your organisation data to make the right calls.
CEO
Quiller
Deputy CEO
Quiller
14:00 - 15:30
What does it mean to be in a situation of crisis? What communication challenges are coming up in these situations and how can we tackle them? In this interactive and creative workshop, we use the LEGO SERIOUS PLAY method to discuss crisis situations, communication challenges and work on individual guidelines that can lead your team through the process. By using LEGO materials and working with our hands, we are unlocking deeper meanings, we include all team members and we visualise our abstract thoughts and feelings. That way, we are not only strengthening the feeling of belonging within a team, but are developing more sustainable solutions.
Communications Manager & Workshop Designer for Team- and Organisational Development, LEGO Serious Play Facilitator
LEGO SERIOUS PLAY
15:30 - 16:00

Coffee Break

16:00 - 17:30

Workshop Session 2 (Repetition of Workshop Session 1)

17:30 - 18:00
Siemens is one of the world’s largest producers of energy-efficient, resource-saving technologies and was never shy to talk about it. In late 2019 the company was targeted by Australian anti-coal activists. What started as a regionally limited social media incident became a global issue. Hear what happened and what we learned from it.
Senior Social Media Strategist
Siemens
18:00 - 18:30
This Girl Can is an award-winning campaign from Sport England that has successfully persuaded nearly 3 million women and girls to get more active. It was a brave, bold campaign when it launched five years ago and continues to break barriers and boundaries to encourage even more women to tackle the fear of judgement that is stopping them moving more. Find out how Sport England avoided risk turning into crisis by using insight, planning ahead and imagining the worst and why sometimes inviting the crisis in helps you achieve more.
Strategic Lead for Campaigns
Sport England
18:30 - 21:00

WRAP-UP & DINNER

22.04.2020

08:45 - 09:15

Open Doors

09:15 - 09:30

Welcome Remarks

Crisis & Risk Communication Consultant & Member of the board of the International Public Relations Association
The PR Training Company
09:30 - 10:10
At the campfire session, Facebook will discuss about the vital role that communication plays in a rapidly evolving industry, which present new and demanding challenges. It will also address how, in such an environment, companies can maintain and strengthen their reputation and continue to be sector leaders.
Director Corporate Communications DACH
Facebook
10:20 - 11:00

Best Case Session

10:20 - 11:00
RTÉ, is used to intense scrutiny from the media, the public and from public representatives. However, RTÉs current financial crisis, together with changes in media consumption called for significant change. The speculation by the media, staff and public over the changes were made worse when they were leaked to the Irish Times, before being internally communicated. This is the story about how we responded to this crisis, regained control and learned valuable lessons.
Corporate Communications Manager
RTÉ
10:20 - 11:00
We live in a 24/7 news cycle; with academia, authorities, pressure groups and individual voices competing for space. Responses to criticism are expected immediately – irrespectively on when and where they occur. Taking active steps to increase awareness of potential issues, be better prepared to quickly address and react towards critical situations via a well-orchestrated process becomes pivotal in today’s world. Join the session to get a snap shot of how this is being addressed at Reckitt Benckiser (RB).
Global Issue and Crisis Management
Reckitt Benckiser
11:00 - 12:00

Brunch

12:00 - 12:40

Best Case Session

12:00 - 12:40
Global organizations face the complex challenge of building trust beyond its borders. Thus, it is essential for them to set up systems, processes and the right know-how to ensure professional communication at each location. Find out how Continental has built trust with key stakeholders: employees, community, media and government, to prevent crisis while undergoing organizational changes, integration of new companies or a new business set-up in its 22 tire plants around the globe.
Head of Internal & Locations Communications Tire Division
Continental AG
12:00 - 12:40
March 2018. Florence’s police department identifies a fraud on online insurances; Facile was unrelated to it but articles linking the site to the fraud began to circulate. As the news was spreading online, the Web had to be the main focus and SEO the main weapon. Due to a fast and excellent strategy; negative buzz stops and Facile.it gains 1.283 positive press clips.
Communication Director
Facile.it
12:50 - 13:20
When a crisis draws and heightens attention to your organization, it is a special opportunity to get your message out. Seize the moment. Act swiftly and communicate clearly.
Head of Communications
The Global Fund
13:30 - 17:00
The world is a completely different place from what it used to be a decade ago. Growing complexities and challenges of managing crises in a hyper connected and politicised environment have made thorough stakeholder management more important than ever before. In addition, 24-hour instant news and social media feed of each other at the speed of light and are exerting a level of pressure and scrutiny previously unseen. Join CS&A International for a dynamic session, which will arm you with strategies for fast-track stakeholder mapping, pro-active scenario planning while practicing media and social media communication via a realistic custom-designed scenario played out on CS&A's online media simulation platform. What are the objectives? • Learn from crisis management experts in a safe environment • Practice crisis communication and stakeholder management • Practice crisis leadership competencies • Learn about best practices and gain knowledge in crisis management About CS&A International CS&A is an international risk, crisis and business continuity management firm specializing in crisis anticipation, detection, prevention and mitigation. CS&A is devoted to the mission of helping its multinational clients continuously enhance their crisis resilience by delivering customized best practice solutions and services. Founded in Hong Kong 29 years ago, CS&A operates globally from key geographic locations in Europe, Asia and North America.
Senior Consultant
CS&A
Managing Partner
CS&A
Senior Partner
CS&A

What our participants say

I liked the platform of meeting with other colleagues from communication field across different industries, sharing case studies and having tastes of crisis comms training. Organizers selected balanced mix of presentations, workshops and simulations. I will come for 5th time next year.

Richard Kapsa
SOTIO

It was very inspiring to discuss about crisis communication issues with colleagues from all over Europe. The presentations gave me worthwhile ideas for improving existing crisis prevention and crisis communication measures.

Matthias Glötzner
Engel & Zimmermann AG

A very inspiring conference with a lot of interesting and high level speakers and cases.

Karolien Hessels
LVTPR

It was an exciting experience to attend the Crisis Communication Conference, to collect most valuable insights from communication peers, and to be part of a highly professional community. Thank you very much.

Simone Ramser
TEL Solar

Excellent mix between high level speeches, crisis simulation workshops and networking.

Marianna Fellmann
Nestlé

The conference opened a great opportunity to listen to inspired speakers as well as discuss global tendencies. A great place for experience sharing and valuable networking.

Viktoria Mykhno
Platinum Bank Ukraine

Keynotes

Group CEO
Echo Research

KEYNOTE: Crisis, what crisis?

No organization is immune from a crisis or even the potential 15 minutes of Twitter pain. How do you know if this will be material and how best to come out of it? Echo’s Group CEO, Sandra Macleod, an Expert Witness on reputation, will share insights into the different types of crises, their impact on value, and the time it takes to get through it – or not. Examining recent case studies and evidence aiming at advising and guiding leaders, this session will set the context for the conference themes ahead.
Head of Communications
The Global Fund

KEYNOTE: Crisis is a communications opportunity

When a crisis draws and heightens attention to your organization, it is a special opportunity to get your message out. Seize the moment. Act swiftly and communicate clearly.

All informations

Speakers

Communications Manager & Workshop Designer for Team- and Organisational Development, LEGO Serious Play Facilitator
LEGO SERIOUS PLAY
Crisis & Risk Communication Consultant & Member of the board of the International Public Relations Association
The PR Training Company
Senior Manager Executive Positioning
Siemens
CEO
Crisis Team
VP of Crisis Intelligence
Crisp Thinking
Senior Consultant
CS&A
CEO
Quiller
Deputy CEO
Quiller
Managing Partner
CS&A
Corporate Communications Manager
RTÉ
Global Issue and Crisis Management
Reckitt Benckiser
Communication Director
Facile.it
Strategic Lead for Campaigns
Sport England
Head of Internal & Locations Communications Tire Division
Continental AG
Group CEO
Echo Research
Managing Director
Ipsos Corporate Reputation
Head of Public Affairs & Reputation
Ipsos Germany
Global Head of Communications
Janus Henderson Investors
Head of Communications
The Global Fund
Senior Partner
CS&A
CEO
Smartlink - Communications & Connections
Senior Social Media Strategist
Siemens

Brochure

Additionally bookable: Crisis Simulation on Day 2

If you want to get more hands-on knowledge on how to actually react in a crisis, join our additionally bookable crisis simulation by CS&A International! This 3 ½ hour dynamic session will arm you with strategies for fast-track stakeholder mapping, pro-active scenario planning while practicing media and social media communication via a realistic custom-designed scenario played out on CS&A’s online media simulation platform.

  • Learn from crisis management experts in a safe environment
  • Practice crisis communication and stakeholder management
  • Practice crisis leadership competencies
  • Learn about best practices and gain knowledge in crisis management

Registration

Any questions? Get in touch.

Participant Manager
Quadriga Media Berlin GmbH
+49 30 84859-198
Quadriga Media Berlin GmbH